World Diamond Mark aims to boost diamond brand

World Diamond Mark aims to boost diamond brand

 “The World Diamond Mark (WDM) programme will lead to greater brand recognition of diamonds and to higher prices”, says Alex Popov, Chairman of the Board of the World Diamond Mark Foundation (WDMF). “The initiative is based on educating the retailer about diamonds, winning the confidence of the public with an accreditation programme,and introducing generic marketing to promote diamonds and diamondjewellery. “The Authorized Diamond Dealer concept is the cornerstone of the programme, leading to increased visibility of diamonds in jewellery shops.  “The international diamond business community, represented by the World Federation of Diamond Bourses (WFDB), will accredit jewellery retailers as Authorized Diamond Dealers.   “Worldwide marketing campaigns will add to greater […]

Dario Ramerini, CEO of Jewellery Brand Ititoli

Dario Ramerini, CEO of Jewellery Brand Ititoli

Dario Ramerini, CEO of Jewellery Brand Ititoli, one of the main Italian manufacturers of Solitaires, will attend the Antwerp Diamond Fair to look for certified stones within half a carat to set on a patented model.  “After 20 years of coming to Antwerp, I feel at home in the streets of Antwerp. Buildings have no numbers anymore but faces and emotions.” “I have approached a diamond company to see if we can work together on some of my fine jewellery pieces as I was very impressed with the quality of their stones. “The Antwerp Diamond Fair is the vivid expression of this city: small but rich, simple but important, essential […]