When you enter the newly decorated flagship Place Vendôme Maison Chaumet, you can read on a large neon light the statement: “Love is a diamond”. The tone is set. Diamonds play a major role in these collections and it is impossible to go through the wide choice of stones with all shapes imaginable: cushion, pear, brilliant, step cuts. The jeweller’s new strategy aims at a younger clientele reflecting its new president, Jean-Marc Mansvelt who has led Chaumet for the past 2 years together with Anne-Line Rocattis, his communications director. The first step was to create the “ephemeral” Chaumet museum, exhibiting historic collections based on themes of naturalism, love feelings and […]
Seminar with Laurence Vandenborre | Senior Lector Education – HRD Antwerp Do you wish to discover extensive tips and tools on how to hone your B2C skills and boost your jewellery business to ultimately increase your sales? This presentation will focus on what’s important when first meeting your customer: how to communicate with efficiency, how to create trust, how to use your own product knowledge to handle customer objections, and of course how to talk about prices. In order to trigger your customer’s desire, it is crucial to create a unique buying experience. You will get an overview of how to develop your own tailor-made marketing strategy – including branding, […]
Seminar with JM Lieberherr, CEO of the Diamond Producers Association JM Lieberherr, CEO of the Diamond Producers Association, will present the DPA’s new diamond category marketing platform as well as the organisation’s first US campaign and its plans for 2017 http://www.diamondproducers.com/ About the Diamond Producers Association (DPA) The Diamond Producers Association is an international alliance of the world’s leading diamond mining companies, who are united in their commitment to best-in-class ethical and sustainable operations and transparent business practices. Together, DPA members represent the majority of world diamond production. The DPA mission is to protect and promote the integrity and reputation of diamonds, and of the diamond industry.