Tips and tools on how to hone your B2C skills and boost your jewellery business!

Seminar with Laurence Vandenborre | Senior Lector Education – HRD Antwerp

Do you wish to discover extensive tips and tools on how to hone your B2C skills and boost your jewellery business to ultimately increase your sales?

This presentation will focus on what’s important when first meeting your customer:  how to communicate with efficiency, how to create trust, how to use your own product knowledge to handle customer objections, and of course how to talk about prices.

In order to trigger your customer’s desire, it is crucial to create a unique buying experience. You will get an overview of how to develop your own tailor-made marketing strategy – including branding, merchandising, advertising, … – with both short and long term goals.

Finally there will be a rundown of follow-up sales techniques because a sale doesn’t end when the customer leaves your business!