Antwerp, Belgium – January 29, 2017: Following tradition, during the last three days of January, Antwerp’s diamond quarter becomes an international exhibition venue that hosts the annual BrilliAnt – the Antwerp Diamond Trade Fair. By noon time of Sunday, January 29th, hundreds of retail jewelers, jewellery manufacturers, and other diamond buying visitors were making their way into the halls of the Antwerp Diamond Bourse and Diamond Club of Antwerp to participate in the eighth edition of the fair. Among the buyers attending the fair are delegations from Japan, China, and the Middle East. The two trading halls welcomed buyers with a fresh, new ‘look’ that includes newly designed exhibition booths. […]
When you enter the newly decorated flagship Place Vendôme Maison Chaumet, you can read on a large neon light the statement: “Love is a diamond”. The tone is set. Diamonds play a major role in these collections and it is impossible to go through the wide choice of stones with all shapes imaginable: cushion, pear, brilliant, step cuts. The jeweller’s new strategy aims at a younger clientele reflecting its new president, Jean-Marc Mansvelt who has led Chaumet for the past 2 years together with Anne-Line Rocattis, his communications director. The first step was to create the “ephemeral” Chaumet museum, exhibiting historic collections based on themes of naturalism, love feelings and […]
Seminar with Laurence Vandenborre | Senior Lector Education – HRD Antwerp Do you wish to discover extensive tips and tools on how to hone your B2C skills and boost your jewellery business to ultimately increase your sales? This presentation will focus on what’s important when first meeting your customer: how to communicate with efficiency, how to create trust, how to use your own product knowledge to handle customer objections, and of course how to talk about prices. In order to trigger your customer’s desire, it is crucial to create a unique buying experience. You will get an overview of how to develop your own tailor-made marketing strategy – including branding, […]
Seminar with JM Lieberherr, CEO of the Diamond Producers Association JM Lieberherr, CEO of the Diamond Producers Association, will present the DPA’s new diamond category marketing platform as well as the organisation’s first US campaign and its plans for 2017 http://www.diamondproducers.com/ About the Diamond Producers Association (DPA) The Diamond Producers Association is an international alliance of the world’s leading diamond mining companies, who are united in their commitment to best-in-class ethical and sustainable operations and transparent business practices. Together, DPA members represent the majority of world diamond production. The DPA mission is to protect and promote the integrity and reputation of diamonds, and of the diamond industry.
GENEVA – The mood was at times electric as extremely rare pink and blue diamonds sold for extraordinary prices at the magnificent jewellery auctions in Geneva, with the highly publicised “Sky Blue Diamond” achieving its pre-sale estimate in excess of US$17 million at Sotheby’s. Graff was the buyer of a 17.07-carat emerald-cut fancy intense pink diamond, the top lot in the Sotheby’s sale on November 16, for US$20.8 million. A 9.1-carat fancy vivid pink gem at Christie’s Geneva sale fetched US$18.2 million (US$2 million per carat) on November 15, the second highest price for a pink pear-shaped diamond sold at auction. The sale of the 8.01-carat Sky Blue Diamond at […]
Turkey’s Zen Diamond plans expansion in Europe Zen Diamond, the biggest diamond jewellery store chain in Turkey, plans to expand in Europe, starting with Germany. Zen Diamond, which has been invited to attend BrilliANT in 2017, is looking to add 3-5 stores in Germany within one year, said CEO Emil Guzelis who visited ADTF in 2015. The diamond jewellery manufacturer, wholesaler and retailer has 53 stores in Turkey, and five overseas, including in Abu Dhabi, Kuwait, Cyprus and Qatar. “Now one of the main goals is to promote the Zen Diamond brand across the globe by opening Zen Stores or Zen Corners through franchising,” the company says. “Zen Diamond welcomes […]
When you are at the Antwerp Fair, you feel like to be at the source of diamonds said Tony Abdel Malek
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