London-based jewellery designer Alexander Davis seeks diamonds for bespoke and bridal wear

LONDON – Alexander Davis, who has a fast-growing reputation as one of Britain’s most cutting-edge jewellery designers, sources diamonds for exquisite custom-made pieces and his own bridal collection.

Davis, who bought a gorgeous peachy-pink diamond at Antwerp Diamond Trade Fair (ADTF) in 2014 which he later set into a pendant, won the 2010 New Designer of the Year at the UK Jewellery Awards.

Davis is one of the hardest working jewellers in the business, as he both runs his own boutique on Duke Street in chic Mayfair, London, and designs and makes his own collections, and magnificent bespoke pieces, often diamond engagement rings.

He is constantly in search of diamonds for his extensive Alexander Davis bridal collection, for which he has his own exclusive in-store app-style application which allows customers to configure a diamond ring in perfect tune with their tastes.

At ADTF in January 2014, Davis purchased a peachy-pink 1.03-carat VVS diamond which he later surrounded with cognac diamonds also acquired at the fair, creating a pendant in rose gold featuring a Paraiba tourmaline that is currently available at his 1A Duke Street boutique, near Selfridges.

Davis enjoys experimenting with colour combinations to test design ideas, and mixes natural high-end colour gemstones with diamonds.

“I like buying random stones and slinging them together,” he said.

At ADTF, he also bought grey, ice white and old rose cut diamonds for use in his latest creations.

The young designer, often inspired by science and architecture, is constantly looking for something new, and has started using unusual materials such as titanium in combination with precious materials.

The stone is always the crucial heart of his imaginings.

“I work from a concept in my mind, and I find the stone that goes with the concept,” Davis said.

“Otherwise I find a stone and design around it.”

He loves the work of the great contemporary jewellery designers, such as JAR and Wallace Chan, and hopes one day to carve out his own special place among the world’s elite designers.

“I try to innovate with gem settings and use new materials,” he said.


Davis said that for him, ADTF’s great strength would be for sourcing large diamonds.

“If you are in the market for a big stone, you are better off going to ADTF,” he said.

“It is about making the contacts who could supply you with something special.

“It would be hard work going round Hatton Garden, but you can more easily find something big and special in a visit to the Antwerp diamond fair.

“And ADTF supplies stones that are harder to find in the UK, such as ice whites and greys.”